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science
Jul 06, 2020
Consumers prefer round numbers even when the specific number is better news. If a vaccine is presented as 91.27% effective, people are likely to think the vaccine is actually less effective than if it is presented as being 90% effective.
advertising/public relations
business/economics
mass media
number literacy/general statistics
public health
science
Jun 15, 2019
USC study finds e-cigarette cartoon ads may increase likelihood of vaping. Research suggests that exposure to cartoon-based advertisements for e-cigarettes is related to greater potential for young adults to use the products in the future.
addiction
advertising/public relations
drugs
internet
k-12
mass media
policy/ethics
smoking/tobacco
social/behavioral science
science
May 30, 2019
Taxes on sugary products and labels on the front of packages can help reduce sugar consumption, according to a new study, which found taxes could have greatest impact if 100% fruit juice was included in reduction efforts. “Industry lobbying has delayed and threatens to derail the nutrition labels.”
advertising/public relations
diabetes
diet/body weight
policy/ethics
public health
science/health and the law
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