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science

Jul 06, 2020

Consumers prefer round numbers even when the specific number is better news. If a vaccine is presented as 91.27% effective, people are likely to think the vaccine is actually less effective than if it is presented as being 90% effective.

advertising/public relations business/economics mass media number literacy/general statistics public health

science

Feb 28, 2020

What children choose to read outside school directly influences their academic performance. The average marks of pupils who read books rose by 0.22 points overall, which is the equivalent of 3 months' worth of additional secondary school academic growth.

calculations/problem-solving demography education learning/literacy/reading number literacy/general statistics socioeconomics

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